Agency Testimonials

TrinityP3’s approach works because it connects marketers and agencies in the most important way: through shared value and values. The team managing these connections understand the multiplier that is chemistry, and it’s this appreciation plus their experience that gives us the confidence to invest.

We wanted to thank you again Anton for the consultation sessions. Your insights and guidance were truly invaluable. They’ve inspired us all to think outside the box and approach our upcoming brand refresh with a renewed sense of purpose. Thanks to your expert input, we now feel confident that we’re on the right track to refine our positioning and keep true to our unique offering.

Darren’s advice to us when we started Pembleton was invaluable. Straight up, honest and insightful – his wisdom was just what we needed when it came to refining our pitch story. Always generous with his time and encouragement, Darren’s contribution to the industry, and making it as good as can be, is really something.

Darren was our go to for creds advice as his grasp on where the industry is at and what clients are interested in is second to none. We immediately actioned his no nonsense, constructive feedback, so far so good!

The TrinityP3 team’s insights were invaluable. They helped us refine our pitch, condense its structure, and chisel our storytelling to make it more impactful. Their extensive experience working with so many brands and agencies in this market for years puts their guidance in a league of its own.

We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.

Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!

Trinity P3 was a great partner during our latest pitch. Throughout the process, they kept us highly informed which led to positive outcomes for both our agency and the client. Their thorough brief documentation, clear communications about the next stages and constructive feedback from key sessions made the whole process feel transparent and engaging. They bring a wealth of experience, insights and integrity that facilitates a well-managed engagement for all parties involved.

Just to say a huge thanks for your time and input in the session yesterday – we got a lot out of it and it has certainly given us some food for thought about how we continue to promote and present the agency.

It was pleasing to hear that we have some good foundations to build on – but you raised some great points that really resonated with us and ones that we will certainly take on-board.

I have to commend Kylie and the team at Trinity P3 for running a very tight pitch process – clear, unambiguous, responsive, and supportive throughout. Trinity P3 made our jobs easier as we were not having to second guess the process and meant that we could focus on delivering great work for the client. Ultimately this led to a better outcome for both the agency and the client.

As a young creative I first benefited from Darren’s experience when he was an Executive Creative Director. In the years since, his feedback, guidance and industry insights have become ever more valuable, as I’ve happily grown various agency businesses and he’s happily told me what we’re doing right and wrong each step of the way! There’s not much Darren doesn’t know about the industry and what clients are looking for. His insights are delivered with clarity, candour and often a good chuckle. He is a true pleasure to work with.

Our work as an agency with TrinityP3 has been extremely positive. We’ve found a great deal of experience and insight, communicated with objectivity and actionable recommendations, all of which has proved very valuable to our growing agency. In addition to which, the consultants really do get the pressures agencies are under and as such, there’s an integrity and respect to the way they go about their business. I’d highly recommend TrinityP3.

We work in an industry where we offer differentiation, but so often get caught in an echo chamber. Darren’s approach to reviewing agencies and what they offer to clients is prefaced with the principles of ‘radical candour’. And when that candour is matched to his depth of experience and insight through years of watching what agencies do, both good and bad; his advice is incredibly valuable.

Trinity P3 make the pitch process feel smooth, transparent and fair. Expectations are super clear, they’re on hand throughout and they provide valuable feedback so you can learn from the experience. It feels like they have everyone’s best interests at heart.

If you’re serious about building your agency’s business, talk to David at TrinityP3. He brings truck loads of experience and objectivity that’ll get to the heart of issues and opportunities. All rolled up into an actionable plan. I couldn’t recommend TrinityP3 highly enough.

It’s not often when you run head first into a pitch, that you can do it with calm and a sense that every detail has been well considered. When Trinity P3 are involved, that’s exactly the case. Darren and his team are firm but fair, a genuine delight to partner with and have everyone’s best interests held tightly in the palm of their hands. Their involvement is always for the betterment of ensuring the newly formed relationship off the back of a pitch process will lift the brand and business outcomes for all involved.

We have worked with David at TrinityP3 on a number of engagements through pitch processes and agency consultancy projects for Hatched, and have always thought his and TP3’s integrity to be of the highest calibre. The insights provided through the most recent agency consultancy project were invaluable due to the fact they came from a place of fairness, empathy and great experience in the space which is unrivalled and most welcome.

For anyone looking to get more out of a pitch process, you can’t go past David Angell and the team at TrinityP3. As one of the most experienced pitch consultancies in the country, TrinityP3 provides an invaluable resource for both clients and agencies who recognise the importance of a successful pitch outcome.

In the course of a few meetings, Darren helped us clearly distil and amplify our distinctive story. Not only does he have a bulletproof understanding of the industry and what marketers are looking for in Agencies, Darren is a master at getting straight to the heart of what makes an Agency interesting – where their place in the world is. And the fact that he’s a hell of a nice bloke is just a bonus.

Trinity P3 has a valuable ability to aggregate how marketers think about their agency appointments. It’s great to have David Angell back in Melbourne – David has provided meaningful feedback on our agency narrative and how we present ourselves to prospective clients, which is helping us to test and refine our thinking. Our recent experience working through a pitch process with Kylie Ridler-Dutton was also very positive – a well-managed engagement for client and agency.

Darren provides the reality check all agencies need. Our lead had presented credentials and pitched new business many times and on the most part reasonably successful. Darren was able to bring a depth of experience and clarity to the session that was definitely valuable. Although some feedback was a little tough to hear, it just made sense, especially coming from an outside expert that has the benefits of knowing what clients actually think VS say politely. As a team we all agreed and his strong suggestions have implemented.

Darren came into The General Store to review the way we tell our story. He was brutal, funny and crazy insightful. I’m pretty sure no one has a more holistic view of the marketing industry. He deeply understands the needs of clients AND agencies. He cuts through the industry’s conventions and hype. And he’s got an entrepreneurial flair that worked well for us as an indie agency. He added a huge amount of value in just two hours.

We had a 2 hour session with Darren to review our go to market story; he challenged us and provided honest and upfront advice on how we could improve our narrative by focusing on the existing strengths in our business. His clear and obvious knowledge of our target market gives us the confidence that implementing his recommendations will help us improve our product/market fit.

Hats off to Trinity P3 for running a very professional pitch during the unprecedented challenging times of the COVID19 pandemic.
As everything around us became very uncertain, Lydia and her team adapted quickly to the changing conditions. We were always kept up to date and informed. Even under the stricter restrictions of the Victorian stage 3 lock-down, AJF still felt like we could share our skills, personality and creativity.
Most importantly, thanks to Trinity P3’s involvement we’ve created a campaign that we are very proud of and should continue well beyond these challenging times.

Looking for new insights on how we go-to-market, we had Stephan and Darren in for a session to get their reaction to the way we present ourselves to clients. Their help was invaluable. Their comments were provocative, constructive and immediately actionable. No punches pulled. As knowledgeable industry vets steeped in the needs of today’s clients they were able to shake us out of our agency bubble to help us better articulate our narrative.

Having Darren come in and review our credentials inspired a transformational view on how we share our agency proposition, making it more pointed, defining and somehow even more authentic. He doesn’t provide general advice, his feedback was fitting and made for us. Undeniably valuable. The hour we spent together continues to deliver value in every conversation we have with our clients and particularly the conversations around new business.

We knew we had some challenges and some ‘elephants in the room’ that we needed to address at Innocean. We had a successful and longstanding relationship with two sizeable clients and needed to hone our proposition to leverage our strengths. Darren was a huge help in steering us towards a solution that made the most of our experience & capabilities, making it relevant for prospective new clients as well as existing ones and our own people.

We recently engaged Darren to come in for a workshop with our management team in Sydney, and found the 2 hour session immensely valuable. He helped us more clearly understand the commercial landscape facing marketers today, and challenged us in all the right ways to ensure we’re even more focused on delivering what our clients need from an agency.

No one has seen more credentials presentations from creative agencies than Darren. We invested in his unrivalled experience to come in and give us feedback on ours and it proved to be a hugely valuable meeting. His clear feedback and no-nonsense approach has helped us better define and tell our story. Nothing beats an objective view and if you want to give your agency the best chance of success, nothing beats a review from TrinityP3.

It was refreshing to meet TrinityP3. We got a lot out of our credentials review session with Chris. Switched on. Straight up. They have a great grip of the industry and seem genuinely committed to finding the best outcome for both clients and agencies.

I have worked with Trinity P3 on a number of projects over the years both as a client; and more recently on the agency side of the fence. Throughout all projects they have been fabulous to deal with. Their experience, knowledge and support in guiding clients through the pitch process is second to none; and their professional and fair dealings with agencies is well respected. It’s great to see Trinity P3 investing in experienced and professional talent such as David Angell and Annette Sharp who bring valuable agency knowledge, experience and expertise to TrinityP3 and their clients.

Sometimes pitches can be a bit of slog, but the team has really enjoyed working on both briefs and the workshop is a great idea to see if our chemistry works well and to test our responsiveness to issues that clients often face – The team thought it was great, may go as far as to say the whole afternoon was the ‘bees knees’!

Thanks for your management of the process. This has been one of the best run pitches I’ve been involved in. Clear setting of requirements and most importantly, enough time for the agencies to consider and formulate their responses.

Darren Woolley and TrinityP3 have an understanding of the communications landscape that is second to none. Not only their detailed knowledge of all the players, both agencies and clients, but also of the macroeconomics and other factors driving the industry, and most importantly, how that is changing. As a result, they have an unmatched grasp of the business realities companies are facing, on both sides, and therefore are really well equipped to guide them. Their insights are not only honest, but refreshing and inspiring.

Pitching can be an exhausting, time consuming, and emotional process for an agency. So having them well structured, with clearly defined outputs is a must. If I hear a pitch is being ran by Trinity P3 I know it’s going to be a fair and clear process. I have found them to be great to work with – no surprises, enthusiastic, fun and fair.

Normally speaking, we are very dubious of pitch consultants and “advisers” to clients re agencies. Usually these so called agency experts are not good enough to hold top jobs in agencies and furthermore their experience is in general very limited. This leads to bad advice for the client and frustration for the agencies. This is simply not the case with TrinityP3. We have nothing but respect and when they are advising clients on a pitch or selling services for clients, we know everyone is going to win.

When a Client appoints an Agency its for far longer than the 3 hour glamour presentation that won on the day. That’s why the Agencies who matter want to deal with consultants that they believe understand the business of media, what genuinely differentiates sayers from doers, and who promote a fair and equitable Client / Agency relationship. P3 understand the challenges and opportunities of an evolving contemporary landscape, what it really takes to deliver, and how to encourage a fair and respected partnership from day 1.

Starcom and myself have worked extensively for client relationship and pitch assignments. TP3 have a proven track record in creating best practice client and agency relationship. Employing a collaborative and fair approach to developing sustained client and agency engagements. I endorse their approach and are available for a further reference.

We have been involved in a number of pitches which have been run and facilitated by TP3 and in all cases have been hugely impressed with the manner and value that TP3 has conducted them. Win, lose or draw, TP3’s involvement has enabled Media Brands and the respective client to work through the process in an effective and outcome oriented fashion. TP3 are clear market leaders in their field.

MEC has participated in a number of Client pitches that have been managed by TP3. They are extremely professional in the way that they manage these Client reviews, from the briefing, response to questions, what is required from the agency, the logistics and finally always providing beneficial feedback whether one has been successful or not in winning the business. With pitches being quite stressful for Agencies, it is always very helpful when the process is well managed — and, TP3 are the best in class when it comes to this.

Of all the pitch consultants we work with, TP3 are the best. They stand alone with a unique collaborative approach during the selection process – this enables the clients and the agency to work together as they would in the real world.

What makes TrinityP3 unique is they know both sides of the business – and seek to find agency and clients that will work really well together over the long term. We have won pitches and lost pitches that TrinityP3 ran – whatever the result we always felt fairly treated and well-informed every step of the way. They have absolute integrity – and no one pulls the wool over Darren Woolley’s eyes. After the pitch Darren and his team maintain an interest in ensuring the partnership continues smoothly. Whenever we are invited to a pitch
involving TrinityP3 we always know it will be well run, fair and we will have to deliver every step of the way to win.

As an agency group that takes part in numerous pitches, we look forward to pitch processes run by TP3. Why? They are professionals, timely and above all fair every time. As pitch consultants, any client should want nothing less.

We like it when TP3 run a pitch as we know it’s going to be professionally managed. It will be clear what the process and expectations are and that the client will be getting an objective and balanced view on the pitch process from the team at TP3.

I’ve known Darren Woolley for many years and have been in a number of TrinityP3 pitch processes. They are incredibly fair, even handed, thorough and professional in their approach. They set a very high standard.

In our dealings with Darren, we have found him to be fair and equitable to both agency and client. In addition to this, he has provided us with feedback that has improved the way we position TMS to both existing and new clients.

From an agency point of view there’s often a degree of cynicism about the role of “intermediator”. However TrinityP3 genuinely do orient themselves in commercially viable solutions for sustainable clients and agency partnerships. They focus on getting the right relationships, right people and the right terms. They are smart enough to know that if all these ingredients aren’t dead right, then the partnership is doomed from the outset.