What is included in your advertising agency overhead cost and what is not?
One area of agency remuneration that creates confusion for many marketers, procurement and even agencies is the calculation of the agency overhead. […]
Author: Esther Selvanayagam
Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to none with her most recent role as the CFO for the International Division at Photon Group (now renamed Enero Group). Esther is a highly experienced professional who has both the commercial and marketing experience to help TrinityP3 clients achieve their maximum growth potential. Read Esther's TrinityP3 bio