How effectively are you managing your digital marketing?
The buzz around digital marketing sometimes leads to it not being managed as effectively as it can be. Learn how to be more effective with this post.
Author: Ilona Evans
Ilona is passionate about ensuring digital drives business outcomes and simplifying the process to achieve this. Over the past 17+ years Ilona has worked in both client and agency side digital roles with companies such as Joy, Toyota, Lexus and Westfield. She loves to work in both a strategic and hands on way with clients to navigate the digital landscape and provide the tools and confidence to use digital to its best advantage. Read Ilona’s bio here
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Ethics and why it matters in Marketing, Media and Advertising
While you may be thinking how is this relevant for business, it is key to understand how ethical decision making should be applied. Get started here.
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Marketers and agencies alike are drowning in a waterfall of data. Learn 5 ways to stop drowning and obtain more from the richness of information available.
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Setting the correct digital KPIs is key whether you are working on an overall marketing brief or a digital specific brief. Find out how to do this correctly here: