Pitch Faster for a BetterPitch
In the business world, there is a lot to be said for working quickly, using a fast process to reach a timely […]
Author: Jeremy Taylor
This post is by Jeremy Taylor, Business Director at TrinityP3 UK and Managing Partner of CONNECT2 Community Engagement Ltd, the UK’s leading community engagement experts.
BetterPitch: Bringing Fun Back to the Agency Pitching Process
Jerry Della Femina famously said about his chosen career, “I honestly believe that advertising is the most fun you can have with […]
BetterPitch: Why agency pitches must be designed to be fit for purpose
Everyone knows that Darwin developed the theory of the “Survival of the Fittest”. But almost no one fully understands what he really […]
Pitching isn’t broken, it simply needs modernising
For years, the advertising industry has been having the same conversation: “the pitch process is broken.” – bloated processes, speculative work, and […]
BetterPitch: Five ways to make sure pitching is fair
One of the most frequent complaints I hear about agency pitches is the lack of fairness that the process allows. Most often, […]
Top 10 Ethical Issues in Marketing for 2025
Stay ahead of the curve in ethical marketing practice with this comprehensive guide from TrinityP3 to the top ethical issues facing the […]
Agency Search: the chemistry process and ten key questions to ask
During most agency searches, considerable emphasis is placed on the functional capabilities of the agencies you’re evaluating: Size, scope, and capabilities, balanced against strategic and / or creative proof points – all weighed against an acceptable financial model. But just like any interview process, marketers should dig deeper to find out if the chemistry between prospective agency(s) and their marketing teams is strong enough to stand the test of time. An agency that looks good on paper or appears to tick all the proverbial boxes, may end up being a disaster if client facing agency resources and marketing teams don’t actually like each other.
Agency Client Chemistry Meetings – the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them
TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May 2022. We […]
For an ideas industry, most agencies are very poor at protecting their intellectual property
Advertising is an industry of ideas. And while it is true, as recently written here in Campaign, that you cannot copyright an […]
‘Is pitching broken?’ is the wrong question
“Is the pitch process broken?” is not the right question to ask.There will always be a demand for pitching, so “How can we improve the pitch process?”
Are agency people embarrassed about how they make their living?
In almost every agency credentials presentation a defensive position is taken up by the agencies in the way they present themselves. Why should this be?
Large or small, agencies like to be all things to all people. Does size really matter?
No agency credentials story is complete without a reference to the number of people they employ and the number of offices they have. Does size really matter?
Agency DEI policies are great. Now how about improving advertising output to match?
At the AdForum Consultants Forum every presentation referenced agency Diversity Equity and Inclusion policys but the work seldom reflected the changes. Why?
It’s time for the definition of ‘Advertising’ to evolve
Agencies say they are in the business of selling creativity, but what they actually sell clients is delivery of a creative product. So what is ‘Advertising’?
Why 96.5%* of marketers agree that market research needs to be treated with caution
Favourable market research results are no guarantee of success. Let’s dig into some of the reasons behind this timeless marketing conundrum.