The difference between agency confidence and arrogance in a pitch
The Chemistry Meeting: A day that agencies and advertisers look forward to with much excitement. For the advertiser this is a chance […]
Author: Stephen Benrad
With a strong trading background, Stephen understands the importance of
extracting value beyond the transactional merits of any negotiation. He is
passionate in helping clients manage decreasing marketing budgets through
driving greater efficiencies in their media investment. Read Stephen's bio here
Life at the bottom – why the media buying rate game is not worth playing
They say it’s lonely at the top, but life at the bottom is not much better. When you think of life at […]