Verificom Calculators

Agency Salary & Rates Calculators

Your window into agency costs and profit structure. If you’ve ever wondered how much an hourly rate works out to as an annual salary or wanted to convert agency overhead and profit mark-up into a multiple, wonder no more. Whether or not you’re contemplating using an Agency Search consultant, conducting an Agency Review Process, or looking at Agency Evaluation and Performance, these calculators help provide more visibility into agency cost and profit structure.
The Agency Rate Calculators are ideal for calculating:

• How many billable hours there are in a year
• An annual salary based on an hourly rate being charged
• An hourly rate based on an annual salary
• An overhead and profit multiple from the equivalent mark-ups and commissions.

Agency Rates Benchmarking

Ad Cost Checker is an advertising cost benchmarking calculator that allows you to statistically benchmark the hour rates and fees for creative, media, digital, social, design and advertising production. At the core of the Ad Cost Checker is an extensive database of agency rates and industry costs collected and used by TrinityP3 in our consultancy practice across a wide range of agencies and advertisers across all major categories and a wide range of spend and budget sizes.

Adcost Checker is ideal for:

• Advertising agencies wanting to check their rates against the market.
• Advertisers wanting to determine where various agencies benchmark against their competitors.
• Procurement professionals wanting to independently benchmark their current or proposed agency rates.

Pitch Cost Calculators

Pitching can be notoriously expensive for all involved. But particularly for the agencies. The more agencies involved, the greater the expense. But this cost is often hidden from advertisers. These calculators allow you to calculate the cost for the individual agencies based on the type of pitch you are planning to run. These calculators allow you to calculate the cost for an agency to participate in creative and media pitches and procurement managed tenders. The variables include the type of pitch process, the duration of the pitch, the average hourly rate for the agency and the number of agencies invited to pitch and the namer taken through the complete pitch process. This allows you to calculate the cost per agency and the total cost across all of the agencies invited to tender or pitch for the account.

Developed by TrinityP3 UK, the calculators have been checked across the major markets. While developed for the calculation of costs in GBP, these calculators can be applied to most major markets with an adjustment to the local cost in the average hourly fee for the agencies involved.