Effective marketing processes are crucial for any organization, as they ensure the smooth running of marketing activities and maximize the return on investment. This page provides a range of resources on marketing processes, covering areas such as strategy development, campaign planning, execution, and measurement.
By leveraging these resources, organizations can improve their marketing processes and drive better business outcomes. Whether you are part of an agency or a marketing department, these resources can help you optimize your marketing efforts, improve collaboration, and ultimately achieve greater success.
You can find more information on creating high performing marketing and agency teams here or explore more details and insights below.
Managing Marketing: Good Briefs, Bad Briefs, Client Briefs And Creative Briefs
Julian Cole is the Strategy Principal at the Strategy Finishing School, where more than 4,000 strategies from agencies, clients and ...
Managing Marketing: CX Customer Experience
Adam Washington is the CEO of the full-service customer experience agency CX Lavender and joins us to unpick the world ...
Tails wagging dogs: when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when ...
Is your agency a precision weapon, or a passive order-taker?
Across the last 12 months, I’ve noticed a distinct upswing in a certain type of project undertaken by TrinityP3. It’s ...
Where is it written that marketers must write better briefs?
Writing a briefing is so central to the advertising process, you’d think even a marketer could do it. But apparently ...
Five ways clients can get better relationships and work from their agencies
Having spent the first half of my career in the advertising agency arena, you’d hope that using that experience to ...
Does the marketer’s experience matter when it comes to getting great work from their agencies?
Having spent over 25 years working in Asia on both the Agency side and the Client side, I’ve witnessed some ...
How evaluating your marketing process can improve the effectiveness
Quite regularly a post will pop up on the LinkedIn feed that will make me pause and reflect on the ...
Five poor behaviors in business that reflect badly on you
The often-quoted justification for poor manners in business is that everyone is busy being busy and so something has to ...
3 ways to put more efficient marketing process into effective practice
Are you drowning in the myriad of marketing activity? Or are you living and breathing effective operationalisation? It’s one of ...
Simplify the complexity of all your marketing activity
Do you find yourself struggling with budget allocation, resource allocation or decision making around the myriad of marketing channels now ...
The marketing plan/budget….when does it cease being a plan, or just a budget and start to become reality?
Most marketers have just gone through their marketing plan preparations as part of the overall business plan submission. No matter ...
The truth about Agile Marketing is it is not simply faster
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
When is agile marketing not Agile Marketing?
I love a buzzword as much as the next person, which is why I love working in marketing. Some of ...
Top 10 Tips For Agency Briefings – Infographic
It all starts with the agency brief. So you want to make the best start possible. But there seems to ...
7 ways you might be demotivating your existing agencies
All marketing teams - naturally - want enthusiastic, committed and motivated agencies working alongside them to improve their business performance ...
Top 10 tips for optimising your media agency briefing – Infographic
You want the best possible agency team, making the best possible decisions for your business. You want the agency to ...
How many brief types does an advertiser need to brief their agency?
I have noticed recently there have been a number of consultants and industry commentators again talking about the perennial problem ...
Tips for more successful agile marketing
Beware agile marketing, it’s time to transform the terminology. Are you an agile marketer? Or have you heard someone say ...
Top 10 tips for maintaining a successful client / agency relationship – Infographic
Your agency and agency roster is an extension of your marketing team. Having this extended team working well together is ...
5 ways to optimise transparency in your marketing department
Transparency. Mention this word at the next industry function and most people will assume you are talking about the very ...
Why working and non-working spend analysis does not work in an AI world
When major brands make public media announcements, they will cut their non-working spending in their marketing budget and increase their ...
The client agency relationship – 5 things agencies hate hearing from clients
‘They said what now?’ Some months back, I wrote an article about the things that clients hate hearing from agencies, ...
Why marketing teams underperform and what to do about it
Under the guise of research, I recently found myself watching reruns of The Simpsons. It was a mini-marathon of episodes ...
How engagement agreements improve your agency interactions
I remember about 10 years ago, being engaged by a marketing team to work with a well known management consulting ...
The ABC of getting agencies to collaborate with lessons from Dr Suess
Three years ago I was invited to talk to the ISBA COMPAG group on developing and managing collaboration between agencies ...
12 reasons why brainstorming does not work
Brainstorming is used as a collaborative tool for generating ideas. And many of us have been involved in brainstorming workshops ...
Did you want collaboration, cooperation or coordination with that marketing process?
There is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative ...
Save time and money by improving your advertising approval process
Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed ...
Top 10 tips for fostering collaborative agency solutions
With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage ...