Media buying involves the strategic planning, negotiation, and acquisition of advertising placements across various channels and platforms. It requires a deep understanding of target audiences, media landscapes, pricing models, and market trends. By leveraging data, analytics, and industry expertise, businesses can optimize their media buying efforts, ensuring that their messages reach the right audiences at the right time and in the most cost-effective manner.
Below we provide a series of resources to help you navigate the world of media buying effectively, optimise your ad placements, and drive better results.
You can find more information on how we unlock media value here or explore more details and insights below.

Managing Marketing: Is media transparency a thing?

Managing Marketing: Review The Last Decade Of Media And the Next

Why the Media Pitch trading exercise template needs to go

Managing Marketing: Media Brawn Versus Media Brains

Managing Marketing: 20 Years Of Digital Marketing In One Episode

Perspective on the digital supply chain debate

Why media auditing is effectively dead

Managing Marketing: The Relationship Between Media Owners, Agencies And Advertisers

Addressability – Why is it a big threat to media agencies?

Why you will always pay less for crappy media

Practical advice on navigating the media supply chain (An interview with David Angell)

Is your programmatic media function right for you – and what are your options?

Are media audits still relevant in a digital and data driven world?

Life at the bottom – why the media buying rate game is not worth playing
