Managing Marketing: The State Of The Pitch In Australian Advertising
Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces […]
Category: Pitching Support
Creative Agency Pitch Consultation – Case study
Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and there was […]
100 considerations for marketers to avoid poor pitch performance
Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital agency. But […]
10 personality types agencies may encounter in a new business pitch
One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And while there […]
How do you pitch when you’re the incumbent agency?
It sounds like the toughest gig in town. Your client has called a review of your agency – despite your best efforts […]
The Chemistry Conundrum: Learning Enough About Your Agencies to Make Meaningful Decisions
I’ve always found the term ‘Chemistry Session’ to be a complete misnomer. I use the term because it’s entered into pitching vernacular. […]
Growing Wings on Your Unicorn – Making Agency Credentials Compelling
Credentials – either written long-form, delivered in ‘chemistry sessions’ or both. They’re often maligned, just as often misunderstood by both agencies and […]
The Final Scores – The Essentials of Agency Pitch Scorecards
In agency pitching, proper evaluation is important. The services you’re procuring are complex. Not everything you’re buying directly quantifiable as units – […]
Why marketers will continue to use a pitch to select agencies
The headlines scream “The pitch is broken”. But in fact, the pitch is alive and well and has never been more popular. […]
Agency Client Chemistry Meetings – the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them
TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May 2022. We […]
For an ideas industry, most agencies are very poor at protecting their intellectual property
Advertising is an industry of ideas. And while it is true, as recently written here in Campaign, that you cannot copyright an […]
What must marketing provide for agencies to make sound business decisions on pitching?
The decision to participate in a tendering process is a business decision that can only be made with a level of transparency. What do agencies need to know?
Video Conferencing for Dummies* – Ad Agency Pitching
There is one area where video conferencing is seen as a hindrance rather than a help – new business pitches, particularly in advertising. Here are some tips.
Large or small, agencies like to be all things to all people. Does size really matter?
No agency credentials story is complete without a reference to the number of people they employ and the number of offices they have. Does size really matter?
The 5 biggest mistakes made by agencies when pitching
Here are 5 mistakes to try and avoid if you’re an agency heading into a Pitch you want to win. If you’re a client, watch out for any agency making them.