Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: The State Of Sustainability In Marketing
Tess Ariotti is the Lead Consultant at Salter Baxter, which is part of the Publicis Groupe of companies. They specialise in developing sustainability strategies at the global, local, corporate, and brand levels and activating them across the value chain. Sustainability is a hot topic. The ...
Managing Marketing: Indigenous Storytelling In Marketing And Advertising
Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and run creative consultancy agency that brings Indigenous thinking and talent into the mainstream by unifying the 97% of Australians who are not Indigenous ...
Managing Marketing: The Global Outlook For The Coming Year
John Batistich is a Non-Executive Director, Board Advisor, Business Leader, and Marketer who is a keen observer of the political, economic, and technological landscape. So, who better to answer the question of what the coming year holds for us here in Australia and worldwide? As ...
Managing Marketing: The State Of The Advertising Industry
Sean Cummins, founder and creative strategist at Cummins&Partners, returns to the Managing Marketing podcast eight years later to share his view on the state of the industry with Ellie Angell. Sean is an icon in the advertising industry. He has spent the past 40-odd years ...
Managing Marketing: Life CV, The Joys And Perils of Freelancing, And THAT Campaign Brief List
Carolyn Watson is a Melbourne-based freelance copywriter who achieved some LinkedIn fame with her unique and original ‘Life CV’ post. In a wide-ranging discussion, Carolyn and Ellie talked about why she wrote the post and what she was saying about the experience of being a ...
Managing Marketing: The Role Of Government, Tech Platforms And Advertisers In Protecting Children OnLine
Will Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens. Last time, we discussed the issues facing ...
Managing Marketing: Navigating The Changing World Of Climate Regulation
John Pabon is a sustainability author, consultant, speaker, and TikTok influencer with two decades of experience in the field. He positions himself as a bridge between complex sustainability concepts and practical applications for both businesses and individuals. He is just the person we need to ...
Managing Marketing: Minimising The Harm Of Social Media On Children And Teens
Will Anstee is the CEO of the Online Safety Agency, and shares the issues and opportunities to deliver the benefits and minimise the harm of social media for children and teens. With many years of experience in media and advertising across Asia, Will has spent ...
Managing Marketing: Is media transparency a thing?
Nick Manning, Founder at Encyclomedia International, Non-Executive Chairman of Media Marketing Compliance, and patron of Advertising: Who Cares?, joins TrinityP3 Global Media Business Director Stephen Wright to discuss whether something is rotten in the media agency world. Reports that various publicly listed holding companies are ...
Managing Marketing: Who Cares About Advertising?
Chris Walton is the Managing Director of Nunn Media, Australia's Leading Independent Media Agency, and earlier this year he attended the inaugural meeting of the Advertising Who Cares meeting in London, hosted by Brian Jacobs and Nick Manning. The ad industry is by common consent ...
Managing Marketing: How Marketers And Procurement Can Better Manager Agency Pitches
Tom Fogden, Editor at B&T, interviewed TrinityP3 founder and global CEO Darren Woolley about how marketers and procurement professionals can be more successful in managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and ...
Managing Marketing: The CEO’s Perspective On Marketing, Measurement, Modelling And Agencies
Blaine Callard is the CEO of Freedom Furniture Australia. Previously, he spent 24 years at Harvey Norman, an organisation that famously does not work with agencies wherever possible. In a wide-ranging and energetic discussion, Blaine and Ellie talk about perceptions of marketing from a CEO, ...
Managing Marketing: Innovation In Marketing Communications
Sharon Zeev Poole is the founder and Director at Agent99, Elzanne Strydom is the founder and CEO of Connected Culture and Dan Beaumont is the founder and Managing Director of GAME Creative Advisory. Marketers know that the risks brands take today often won’t see results ...
Managing Marketing: B2B Marketing And The Superpower Index Trends
Kiaran Geen, APAC President; Samantha Cunliffe, Managing Director ANZ; and Jake Hird, APAC VP of Strategy & Solutions at Dentsu B2B, share the insights and trends from this, the fourth global edition of the Superpower Index Research, which promises “a unique perspective on the B2B ...
Managing Marketing: Debunking The Myth And Misconceptions Of Agency Pitch Management
Kylie Ridler-Dutton, TrinityP3 senior global marketing consultant, has spent the past decade managing some of the most high-profile agency pitches in Australia and has built a reputation for being unflinching, fair and firm to both agencies and marketers alike. In that time, she has heard ...
Managing Marketing: The Challenges Of Innovating Within The Traditions Of A 150 Year Old Brand
A year can be a long time in marketing. Technology, data, media channels and more are driving relentless change. But imagine if you take on the responsibility of managing a much-loved brand that has existed for 150 years. What would be the challenges and issues ...
Managing Marketing: The Importance Of Reputation Management
Robyn Sefiani is the founder and president of ANZ of Sefiani, part of the Clarity Group Worldwide. She is one of the most seasoned pioneers in the world of Corporate PR, has been PR leader of the year, won PR agency of the year, and ...
Managing Marketing: Diversity, Ethics and Inclusion In Advertising
Kristy Camarillo is the GM of The Royals Sydney; Rebecca Den Braber is the GM of Hatched; and Renee Murray is Head of People and Culture at Half Dome. In this episode, Ellie Angell and the group discuss a wide range of DE&I topics, challenges, ...
Our Latest Podcast:
Managing Marketing: The State Of Sustainability In Marketing
Tess Ariotti is the Lead Consultant at Salter Baxter, which is part of the Publicis Groupe of companies. They specialise in developing sustainability strategies at the global, local, corporate, and brand levels and activating them across the value chain. Sustainability is a hot topic. The UN Sustainability Goals set a ...