The importance of financial analysis in determining marketing priorities
A significant component of our marketing management work is assessing and benchmarking the value of our client's marketing investments. This ...
Lies, damn lies and marketing pseudo-statistics and their impact
Yet another presentation landed in my inbox that makes a huge number of promises supported by the ‘results’ of some ...
Agency title promotion and the impact on retainers and fees
You are a recent graduate and land your first job in an advertising agency. You start at the agency on ...