What does financial and rate benchmarking mean at TrinityP3?
Benchmark. It’s a term we use a lot at TrinityP3, and the concept underpins much of the work we do and the […]
Category: Rate Benchmarking
Why average cost per agency FTE is dependent on the task at hand
The average cost per FTE would be great if a homogeneous workforce existed. But, there is a need to consider more insightful measures, as detailed here.
Agencies talk about creativity. Consultants talk about insights.
The way agencies communicate their creativity is self-indulgent. They need to do more than just show us the work. Here’s how the consultants are winning.
Assess your agency’s performance with accurate agency benchmarks
Agency remuneration benchmarking can be quite a controversial topic, especially for agencies. But it is also a point of contention for procurement and consultants. You see there are many people who purport to have robust agency benchmarks and will talk about their thousands of benchmark data samples. In fact it can ironically become a game of “who has the biggest pool of data wins” as tall tales are told about their data samples in an effort to get credibility.
The importance of rates in assessing an agency and their people
TrinityP3 recently launched the Ad Cost Checker online benchmarking system to allow advertisers, procurement and agencies to be able to benchmark their […]
A simple way to check your advertising agency fees
Are you are an advertiser, marketer, procurement professional or even an agency manager? One of the key issues that arise on a […]
How do your agency rates stack up and why?
Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued the Resource […]
How to calculate your agency head hour rates
Your agency is proposing to charge $250 per hour for the Group Account Director or the media agency has $325 per hour […]