A range of resources to help organizations understand and evaluate the different agency roster models available to them, including single-agency models, multi-agency models, and hybrid models, and providing insights into the advantages and disadvantages of each approach.
The resources on the page offer guidance on how to assess which roster model is best suited for an organization’s unique needs, taking into account factors such as budget, resources, and objectives. Additionally, we provide information on how to establish effective communication channels and management structures to ensure that all agencies in the roster are working together in a coordinated and productive manner.
You can find more information on agency roster alignment practice here or explore more details and insights below.
Managing Marketing: How Agencies Are Adapting To Broadening Marketing Needs
Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters
Managing Marketing: What Makes A High Performing Integrated Agency Model
Managing Marketing: Trends In The Design Of Bespoke Agency Solutions
Managing Marketing: The world of the brand experience agency
Managing Marketing: The Ins And Outs Of In-House Agencies
Managing Marketing: The Good And The Bad Of Integrated Agencies
Managing Marketing: Agency Trends At The New York City AdForum
Sorry, but there is no best practice agency roster structure anymore
Bringing outsourced services in-house requires strategic management
The City Model for structuring and managing your agency roster
Why in-house advertising services work… and why they don’t
Why creating a single client advertising agency does not work
Procurement panels do not always deliver on their promise