Team alignment is a crucial element in building high-performing teams, whether it’s within an agency or marketing department. It involves ensuring that all team members are on the same page in terms of their roles, responsibilities, goals, and values. By establishing clear communication channels, team members can easily work together and help each other out, which can lead to increased productivity and better results.
TrinityP3 has a range of resources available to help businesses achieve team alignment. You can find more information on creating high performing marketing and agency teams here or explore more details and insights below.
Managing Marketing: The Benefits Of In-House Creative Strategy And Design
Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. As ...
Managing Marketing: The Corporate Charade
Liam Walsh is a Consultant, an Equities Investor, Executive Coach, Digital Media Guru, an aspiring ally for gender equality, a ...
Managing Marketing: High-Performance Agency Teams
Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top ...
5 steps to overcome internal marketing team non-alignment
One of the greatest challenges in marketing today is how to align internal teams, approaches, and performance measures. The complexity ...
When an agency transforms from a vendor into a partner
Yet again, an excited agency announces winning a new client with a quote that says how proud/honoured/humbled/excited they are to ...
Are advertiser’s practices stopping their agencies from becoming more efficient?
Isn’t technology great? Artificial intelligence. Blockchain. Robotics. Automation. All packed with the promises of making our lives easier, faster, cheaper… ...
Agency DEI policies are great. Now how about improving advertising output to match?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Summit, on the receiving end of nine full ...
How to get a fast start to your first 90 days in the role (or the new strategy)
After I wrote this article in Media Village last November, a friend shared with me a book that they have ...
Is the client / agency marriage metaphor past its use by date?
Don’t get me wrong - I love a great metaphor. But to be great it needs to work on a ...
Is decision making overload causing poor marketing decisions?
Let’s face it there are more decisions that marketers need to make today than say a decade, or so, ago. ...
How healthy is your brand within it’s ecosystem?
There’s been so much in the news about climate change and how an individual country can impact the global ecosystem ...
Is your brand strong on the inside as well as on the outside?
So you’ve developed and established the brand’s positioning that delivers differentiation versus competitors and resonates effectively with the target market ...
Does your marketing structure support your marketing strategy anymore?
Strategy is a fundamental driver of business success, yet it is one of the most misunderstood terms thrown around the ...
Are all your strategies getting in the way of delivering marketing performance?
This is the fifth in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
Struggling with your strategy? Try the Costanza Maneuver
This is the third in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
How to achieve consistent communication across the business in a changing world
Collaboration software, stand up meetings, digital asset management systems, email protocols etc are all aimed at creating consistency of communication ...
Digital-holics unite to admit their problem
It’s a dark and stormy night on the 13th of the month. The newly notified small bar location is ...
Is your digital marketing effort destroying your brand?
I’d like to pose a question for this post. I may be deluded or totally off the mark with my ...
How to strategically align an existing team
Hands up who has ever moved into an exciting new leadership role only to have the gloss of it all ...
When Account Management / Client relationships are too close
Over my years in agency-land, I’ve been fortunate enough to carve some genuinely close relationships with my clients. Relationships where ...
Poor manners leads to poor business strategic alignment with suppliers
I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to ...
Five reasons agency compensation should not be relationship based
Don't get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ...