From the agency perspective, pitches can be capricious, they can be laborious, and they can be badly managed.
Agencies plough thousands of dollars and significant stress into every competitive pitch.
From the agency viewpoint, navigating pitches can be extremely difficult. Understanding why your agency lost a pitch can be baffling. Understanding ‘best practice’ in pitching can be almost impossible when you can’t see anything that your competitors are doing.
Over 20 years of leading and managing pitches, TrinityP3 has seen it all. We have built extensive understanding of how and why agencies win pitches in various circumstances.
Our Agency Pitching Review is designed to help you and your agency team build greater self-awareness, understanding and techniques to deliver your strongest pitch into the future.
Taking a recently lost pitch project from your agency as the base, TrinityP3 examines the project in depth – from proposition, to credentials, to chemistry meetings, to casting, to navigation, to communication, to brief responses, to feedback – we undertake a diagnostic review, assess against best practice in market, and provide a set of insights and recommendations that can be used to strengthen your next effort and, ultimately, provide you with a better chance of success.
As part of the process, we can stage mock presentations to see the pitch responses ‘as live’. We can talk to the client to gain further feedback and calibrate those findings with our own. And we can produce reports tailored to different parts of your agency team.
Ultimately, the project shape is tailored to fit. But the results will always be beneficial.
TrinityP3’s approach works because it connects marketers and agencies in the most important way: through shared value and values. The team managing these connections understand the multiplier that is chemistry, and it’s this appreciation plus their experience that gives us the confidence to invest.
We wanted to thank you again Anton for the consultation sessions. Your insights and guidance were truly invaluable. They’ve inspired us all to think outside the box and approach our upcoming brand refresh with a renewed sense of purpose. Thanks to your expert input, we now feel confident that we’re on the right track to refine our positioning and keep true to our unique offering.
Darren’s advice to us when we started Pembleton was invaluable. Straight up, honest and insightful – his wisdom was just what we needed when it came to refining our pitch story. Always generous with his time and encouragement, Darren’s contribution to the industry, and making it as good as can be, is really something.
Darren was our go to for creds advice as his grasp on where the industry is at and what clients are interested in is second to none. We immediately actioned his no nonsense, constructive feedback, so far so good!
The TrinityP3 team’s insights were invaluable. They helped us refine our pitch, condense its structure, and chisel our storytelling to make it more impactful. Their extensive experience working with so many brands and agencies in this market for years puts their guidance in a league of its own.
We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.
What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.
Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.
Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
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In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.
Case Study
Assessing Media Agency Contracts – Case Study
FAQs
We analyze all operational aspects, including your in depth process, your outputs/responses to brief, and any other contextual information of relevance. If required, we can also roleplay pitch response sessions with you and advise on how you've presented the outputs.
We can provide feedback on the large majority of disciplines. If you're not sure, just ask - we'll be honest in saying yes or no.
Typically you'd present to the consultant running the process, who would represent the client. To keep your project cost down we tend to run this kind of project with a single consultant.
There are lots of common mistakes, and part of any workshop or consultation session with you would typically involve answering this question. Alternatively, have a look at our blog, which is free and includes articles that touch on the topic of pitching.
We don't typically offer this service but if in doubt, just ask us - we'll be honest in saying yes or no.
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