Operating with many agencies in a roster can be distracting.
There are multiple contracts, relationships and scopes of work or services to manage.
Your agencies may find it hard to work together, resulting in disjointed, weakened strategies and outputs. Elements of operation and process might be sub-optimal and not generating enough value. And some of your agencies may not even be fit for purpose.
Our extensive and multi-disciplinary agency experience is, quite simply, second to none. In agency roster alignment work, we take an in depth look at your current roster – its structure, performance, and effectiveness.
Using detailed discovery and diagnosis, we assess the roster in context of best practice and make change recommendations tailored to specific commercial objectives and vision for how things need to work now and into the future.
We can build a bespoke roster model to implement or offer a selection of ‘tried and trusted’ roster models we have built for others.You can then choose to implement the chosen roster model yourself.
Or we can work with you to implement the changes, whether that be communicating findings to your executive, finding new agencies, shaping new documentation (scope of works, engagement or process agreements outlining changes in deliverables for your existing agencies), negotiating the commercial terms, or structuring initiatives that will enable you and your agencies to execute on the success vision we’ve developed.
TrinityP3’s approach works because it connects marketers and agencies in the most important way: through shared value and values. The team managing these connections understand the multiplier that is chemistry, and it’s this appreciation plus their experience that gives us the confidence to invest.
We wanted to thank you again Anton for the consultation sessions. Your insights and guidance were truly invaluable. They’ve inspired us all to think outside the box and approach our upcoming brand refresh with a renewed sense of purpose. Thanks to your expert input, we now feel confident that we’re on the right track to refine our positioning and keep true to our unique offering.
Darren’s advice to us when we started Pembleton was invaluable. Straight up, honest and insightful – his wisdom was just what we needed when it came to refining our pitch story. Always generous with his time and encouragement, Darren’s contribution to the industry, and making it as good as can be, is really something.
Darren was our go to for creds advice as his grasp on where the industry is at and what clients are interested in is second to none. We immediately actioned his no nonsense, constructive feedback, so far so good!
The TrinityP3 team’s insights were invaluable. They helped us refine our pitch, condense its structure, and chisel our storytelling to make it more impactful. Their extensive experience working with so many brands and agencies in this market for years puts their guidance in a league of its own.
We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.
What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.
Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.
Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
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In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.
Case Study
Assessing Media Agency Contracts – Case Study
FAQs
We blend quantitative and qualitative assessment that encompasses everything from operations, through to people and culture, outputs and commercial agreements. Using this assessment as the foundation, we can then provide alternative structural recommendations designed to improve the effectiveness of your roster. To build a full picture of roster effectiveness, it is critical that we understand not just how your agencies are performing, but how your team is performing with your agencies.
We have developed panel-based rosters, hybrid inhouse/outsourced rosters, lead-agency rosters, tiered rosters, blended rosters and 'all in one' rosters. What we build with you is completely dependent on your needs, your current situation, and feasibility. No one solution is ever identical to another.
In depth quantitative and qualitative assessment of current state, two-way evaluation of challenges and opportunities in process, culture, structure and capability, understanding your strategic objectives, compliance and regulatory requirements, developing future-proofed or refreshed scope of works and services...these are just some of the factors we need to take into account. And we will always provide two to three options for you to consider.
The first thing to gain is detailed understanding of current and desired scope of works and scope of services. Secondly, we establish with you preferred remuneration and resourcing methods, of which there are several. Third, we conduct quantitative evaluation of your current cost structure, using our proprietary benchmarking data.
When designing or reinvigorating agency rosters, intra-agency collaboration is always something we will explore in current state, before making change recommendations (often operational) designed to improve. Often, such recommendations are accoompanied with KPI commitments, and the instigation of ongoing review and assessment via our Evalu8ing platform.
In short, whenever you need it. From a relationship and performance perspective, our Evalu8ing tool can deliver quarterly assessment. From a commercial and contractual perspective, we generally recommend annual review.
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