Going to tender is not always the right answer.
Whether you’re looking for an advertising agency, a media agency, a brand agency, a PR agency, a digital agency, or a production agency, finding the right partner is important.
Going to tender is not always the right answer. And when it is the right answer, procurement of agency services is complicated to navigate. There are many different approaches to agency evaluation.
The right agency search and selection process needs to be tailored, balanced, objective, and executed by experts, with integrity. Only then will you maximize your chance of long-term success with your chosen agency partner.
TrinityP3 has developed market-leading agency pitch processes.
Tested and evolved over twenty years. Our 3,000+ strong agency register, coupled with the extensive experience of our consultants, delivers unrivalled capability and a unique approach, designed to find the best possible combination of agencies to test in tender conditions. And our proprietary market benchmarking data and methodology delivers the most comprehensive and balanced assessment of agency financial submissions available.
We offer a complete service.
from initial candidate selection to negotiation of financial terms, and all points in between. We can also work with you and your new agency post-pitch to ensure a smooth transition.
Throughout, we’re providing the benefit of our expertise and guidance. Our approach is modular, allowing us to tailor the project to your specific requirements.
We can coach you to be pitch-prepared.
For those who need the benefit of our expertise without the full-service approach, our Pitch Power Coaching session is a great way to ensure that you are thoroughly prepared and have optimized your forthcoming process – all in one two-hour session with our expert pitch consultants.
If you want a quick and immediate top-level assessment of the current cost of your agency resource, use our self-service ad-cost checker here.
TrinityP3’s approach works because it connects marketers and agencies in the most important way: through shared value and values. The team managing these connections understand the multiplier that is chemistry, and it’s this appreciation plus their experience that gives us the confidence to invest.
We wanted to thank you again Anton for the consultation sessions. Your insights and guidance were truly invaluable. They’ve inspired us all to think outside the box and approach our upcoming brand refresh with a renewed sense of purpose. Thanks to your expert input, we now feel confident that we’re on the right track to refine our positioning and keep true to our unique offering.
Darren’s advice to us when we started Pembleton was invaluable. Straight up, honest and insightful – his wisdom was just what we needed when it came to refining our pitch story. Always generous with his time and encouragement, Darren’s contribution to the industry, and making it as good as can be, is really something.
Darren was our go to for creds advice as his grasp on where the industry is at and what clients are interested in is second to none. We immediately actioned his no nonsense, constructive feedback, so far so good!
The TrinityP3 team’s insights were invaluable. They helped us refine our pitch, condense its structure, and chisel our storytelling to make it more impactful. Their extensive experience working with so many brands and agencies in this market for years puts their guidance in a league of its own.
We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.
What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.
Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.
Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
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In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.
Case Study
Assessing Media Agency Contracts – Case Study
FAQs
First, we instigate discovery. We need to understand your needs and requirements in depth, before commencing. Second, we overlay process - a process refined over twenty years, using bespoke tools and data and designed to assess and evaluate the strength of supplier's proposition, people and culture, financial and commercial competitiveness and sustainability, quality of tested outputs and potential value of those outputs to your organisation. Third, we utilise our deep experience. Decisions about which agency to select are yours to make, but we are here to listen and advise at every step of the way.
We can assess contractual documentation and provide change recommendations. However, we are not legal practitioners; any contractual negotiation or wording of terms requires the engagement of your legal counsel.
The aim is to construct a process so that conflict of interest is eliminated before we begin. We do this by ensuring that we understand exactly what the boundaries of conflict are, in your organisation. Every organisation has different compliance requirements. The first thing we do in any process is embark on discovery with you, including discussion and reverse briefing that enables us to understand what you can and can't work with, including any specific agencies or individuals that are ineligible due to any past circumstance. We then tailor our search accordingly to bring you a list of candidates free of conflict. We also conduct due diligence checks with all candidates prior to presenting them to you.
You are critical to the process and are fully involved at every step of the way, including the choice of initial candidates selected for RFI, which we workshop with your team. An often misunderstood perception is that as pitch consultants, we are 'making the decision' about which agency you choose. We never make any such decision and we are always objective. Our process is designed for you to make decisions, with the benefit of our expertise and faciliation.
Yes, we can. Our consultants have extensive experience in international markets. We have on-ground presence in EMEA and North America, and can engage affiliates in other parts of the world as necessary. Our work has taken us everywhere from Britain, to Japan, to Canada, even to Iraq!
Yes, we do. You can choose to engage us in the immediate term to advise in account transition; longer term, additionally, we work with ongoing agency relationship assessment via our proprietary Evalu8ing tool, which measures multi-directional agency relationship and performance strength.
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