Over the course of the last five years, as part of our role as an independent adviser on marketing management, TrinityP3 has contributed to the cause with numerous articles, podcasts, newsletters and research.
But the purpose of our TrinityP3 Industry Guides is to bring together, under one ‘roof’, a selection of work dealing with specific topical issues facing marketing, media, advertising, marketing technology and marketing procurement.
We hope you find these Guides useful, and we welcome any feedback.
A Marketer’s Guide to Speaking Finance – Terms, Metrics, and Strategic Alignment
A Marketer’s Guide to Speaking Finance – Terms, Metrics, and Strategic AlignmentTo move from a “cost centre” to a “profit centre” in the eyes of the CFO and Procurement, marketers must master the language of value creation, capital efficiency, and risk mitigation. This guide provides the granular detail needed to build a commercially sound business case.
In-house Agency Services GuideAgency Selection: The Pitch Consultant’s Definitive Guide
Agency Selection: The Pitch Consultant’s Definitive GuideTrinityP3 has been helping clients with successful agency selection for over 20 years now so it stands to reason that we might know a thing or two about the process. This definitive guide answers every question you are likely to ever have about pitches and agency selection.
High performing client / agency relationships – A Leadership Guide for Agencies
High performing client / agency relationships – A Leadership Guide for AgenciesClient leadership is a critical part of any agency operation. The use of ideas and thoughts in building stronger client leadership traits, higher-performing relationships with your clients, and greater success across your agency.
Advertising Agency Fees – A Comprehensive Guide for Marketing
Advertising Agency Fees – A Comprehensive Guide for MarketingHow is advertising agency pricing agreed, how do agencies get paid, how should agencies get paid, and is there a better way? For many years, TrinityP3 has worked with marketers and agencies across a variety of projects where pondering these questions and providing answers sit at the heart of challenge and opportunity.
Marketing Procurement Health Check Guide
Marketing Procurement Health Check GuideThe TrinityP3 ‘Marketing Procurement Health Check’ is designed to allow you to chart your marketing procurement capabilities.
The Health Check was developed for TrinityP3 by David Little, Marketing Procurement professional and a long standing colleague and original client of TrinityP3 Marketing Management Consultants.
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