The Strategic Partnership: How Agencies Can Fuel Growth and Value with TrinityP3
In the hyper-competitive landscape of modern marketing, agencies are often so focused on delivering excellence for their clients that they neglect the […]
Category: Fee Models
How Much Do Marketing Agencies Cost in 2026?
How Much Does a Marketing Agency Cost? This is arguably the most common and complex question any marketer or procurement professional asks [...]
Managing Marketing: The Growing Influence Of Experiences
Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the […]
How output pricing supports an agency subscription fee model
While input models, such as hourly rates, retainers and project fees, continue to dominate agency fees, there is an increasing interest in […]
What are the real considerations and impacts of AI on agency fees?
An increasing number of agencies are including promises of AI benefits in their pitches. Typically, these are framed in the context of […]
Managing Marketing: Agency Fee Models You Many Not Have Considered
Here is a question: how many ways can you pay your advertising agency? No, this is not a joke or a riddle. […]
The perils of agency hourly pricing: Lessons from a man and his lawn mower
Imagine sitting at lunch with some of Australia’s best marketing management consultants, watching a man spend almost five hours mowing a lawn […]
Overcoming Obstacles to Agency Value-Based Pricing Fees
The past 18 months or so have seen more advertisers and agencies looking to move away from “traditional” FTE/resource/cost-recovery-based pricing models to […]
Managing Marketing: Value Based Pricing For Agency Fees
Nick Hand is a commercially savvy, hands-on Finance Director and a CPA with over two decades of experience managing the finances of […]
Why Value Trumps Cost in Agency Remuneration Fees
My grandfather was a frugal man, borne no doubt from living through the Great Depression, then going to war and returning to […]
Managing Marketing: The Impact Of Artificial Intelligence (AI) On Agency Fees
Nick Hand is a commercially savvy, hands-on Finance Director and a CPA with over two decades of experience managing the finances of […]
When it comes to paying your agencies, you need to follow the money.
Marketing teams can be broadly divided into two groups. There are some who think their agency is paid too much. And others […]
The limitations of input cost over output and outcome value for advertising agencies
Talking with a media agency today, they were sharing the struggle they had with a client getting a fair fee. They won […]
Could advertising agencies be the next big subscription-based model?
Let’s be honest: No one is happy with the current advertising agency fee models – retainers, project fees and hourly rates. Advertisers […]
Deciding on the right agency fee model is now easier
With 10 main agency fee models and many more hybrids, how do you ensure you are using the right model? Try the new Agency Fee Decision Tree to find out here (it’s free):