Overcoming Obstacles to Agency Value-Based Pricing Fees
The past 18 months or so have seen more advertisers and agencies looking to move away from “traditional” FTE/resource/cost-recovery-based pricing ...
Managing Marketing: Value Based Pricing For Agency Fees
Nick Hand is a commercially savvy, hands-on Finance Director and a CPA with over two decades of experience managing the ...
Why Value Trumps Cost in Agency Remuneration Fees
My grandfather was a frugal man, borne no doubt from living through the Great Depression, then going to war and ...
Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs
This is an edited version of the guide "Advertising Agency Fees – A Comprehensive Guide for Marketing". To access the ...
The traps and pitfalls of developing an output-based agency fee model
Since 2004, we have been using a workload agency fee model to calculate agency resources based on the work to ...
The challenges in measuring the value your agencies contribute to your marketing
How do you calculate or assess the value of your marketing spend? In the past three years we have had ...
What should my advertising agency cost be?
We have been benchmarking advertising agency costs for more than a decade. This is usually undertaken with an historical focus, looking ...
How to develop a price based remuneration model for your agencies
We have been working with value based remuneration (VBR) or compensation (VBC) models since 2007 and have implemented these in ...
Defining Value Based Agency Compensation
A few weeks ago in NYC I presented the results on a survey undertaken by the WFA on Value Based ...
What is value based remuneration for advertising and media agencies?
Retainers are still the most common form of remuneration for advertising agencies in the major markets. These retainers are based ...