Creating and nurturing high performing teams, be that across your organization or with your agencies and suppliers, is essential for delivering high performing marketing outcomes. But it does not happen by accident or abdication; it happens by design. A program of defining objectives and aligning roles and responsibilities is essential in creating the positive culture necessary for collaboration to flourish.
Our high-performance team approach is based on creating alignment across strategy, structure, capabilities, and process supporting a high-performing culture, which you can explore in detail here:
You can find more information on creating high performing marketing and agency teams here or explore more details and insights below.
Tails wagging dogs: when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when ...
5 steps to overcome internal marketing team non-alignment
One of the greatest challenges in marketing today is how to align internal teams, approaches, and performance measures. The complexity ...
When an agency transforms from a vendor into a partner
Yet again, an excited agency announces winning a new client with a quote that says how proud/honoured/humbled/excited they are to ...
What happens when an agency bites off more than it can chew?
Beware what you wish for, because you just may get your wish. It is an interesting warning. Not just because ...
Are advertiser’s practices stopping their agencies from becoming more efficient?
Isn’t technology great? Artificial intelligence. Blockchain. Robotics. Automation. All packed with the promises of making our lives easier, faster, cheaper… ...
Bringing marketing and corporate comms together around social media
When the brand and the company share the same name, there are often two groups in the organisation providing its ...
Agency DEI policies are great. Now how about improving advertising output to match?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Summit, on the receiving end of nine full ...
Restructuring your marketing department – the five challenges
In a perfect world, marketing strategy, once set, would remain constant while marketing tactics change to meet market, commercial, technical ...
The Conundrum of the Client Head – To Client Service, or to Client Leadership?
Michael Farmer, the Executive Chairman of TrinityP3 USA, recently wrote an excellent article about the challenges facing the agency ‘client ...
How to manage high performing agency relationships
Made for Marketers is a webcast series, which explores marketing as a strategic pillar in driving business growth and fueling ...
How to get a fast start to your first 90 days in the role (or the new strategy)
After I wrote this article in Media Village last November, a friend shared with me a book that they have ...
Is the client / agency marriage metaphor past its use by date?
Don’t get me wrong - I love a great metaphor. But to be great it needs to work on a ...
Is decision making overload causing poor marketing decisions?
Let’s face it there are more decisions that marketers need to make today than say a decade, or so, ago. ...
How healthy is your brand within it’s ecosystem?
There’s been so much in the news about climate change and how an individual country can impact the global ecosystem ...
3 ways to put more efficient marketing process into effective practice
Are you drowning in the myriad of marketing activity? Or are you living and breathing effective operationalisation? It’s one of ...
Simplify the complexity of all your marketing activity
Do you find yourself struggling with budget allocation, resource allocation or decision making around the myriad of marketing channels now ...
Is your brand strong on the inside as well as on the outside?
So you’ve developed and established the brand’s positioning that delivers differentiation versus competitors and resonates effectively with the target market ...
The marketing plan/budget….when does it cease being a plan, or just a budget and start to become reality?
Most marketers have just gone through their marketing plan preparations as part of the overall business plan submission. No matter ...
How Companies Can Achieve Cross-Functional Integration to Improve Marketing Performance
If, like me, your email inbox can run out of control, this is a story about perseverance and making the ...
Why business needs to radically rethink marketing structures
In 2015, retired US Army General, Stanley McChrystal published a book about the operational challenges he faced when, in 2003, ...
Better collaboration does not mean collaboration meetings
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Book Review: Team of Teams by General Stanley McChrystal
Okay, so the full title is actually Team of Teams – New Rules of Engagement for a Complex World by ...
The truth about Agile Marketing is it is not simply faster
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Does your marketing structure support your marketing strategy anymore?
Strategy is a fundamental driver of business success, yet it is one of the most misunderstood terms thrown around the ...
Is the structure of your marketing team hindering its success?
On a day to day basis how many times do you stop and think about the structure of your marketing ...
When is agile marketing not Agile Marketing?
I love a buzzword as much as the next person, which is why I love working in marketing. Some of ...
Top 10 Tips For Agency Briefings – Infographic
It all starts with the agency brief. So you want to make the best start possible. But there seems to ...
Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours
Okay, perhaps not yours Marc, but when you recently stated that you would like three quarters of your agencies to ...
7 ways you might be demotivating your existing agencies
All marketing teams - naturally - want enthusiastic, committed and motivated agencies working alongside them to improve their business performance ...
Why you need to build resilient marketing teams and not just agile ones?
Imagine the industry you work in is impacted by changes so seismic that it fundamentally shifts how your business could ...
