The demands of digital and social media channels means that the volume of production materials has exponentially increased while production budgets have remained largely the same. But technology also provides a solution, with digital asset management, production automation and AI all providing opportunities for lowering cost and time to market, without compromising on quality.
Our production advisory provides an independent assessment of your production costs, advice on the choice of production technology and models, and production benchmarking to compare your performance, which you can explore in more detail here:
You can find more information on our production consulting services here explore more details and insights below.
Production houses are tweaking their T&Cs to get rich
Because of some sharp-eyed clients, we have noticed that a few production houses are making changes to their terms and ...
What can save agencies from a reduced share of their client’s production spend?
Yet another agency account director was complaining that they had lost a large chunk of agency revenue to a production ...
What could be the cost of reducing your television production budget?
There is incredible pressure on marketers to reduce their budgets, while increasingly taking responsibility for delivering growth. This is passed ...
Top 10 reasons advertising production remains a cost focus for marketers
Is it just me, or does the cost of advertising and marketing production continue to be the next hot topic ...
Who are the real victims in the lack of transparency in advertising production?
Last year the ANA responded to the investigation by the Department of Justice into Agency production practices and included this ...
Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!
Of course, as a marketer it would be very rare that you would ever have to make this decision. The ...
Spielberg or Ridley Scott, who is the right director for your TVC?
If you had the budget which director would you choose? and why? Most advertisers leave the selection of a TVC ...
Is your TV production process moving forward or stuck in the old ways?
Recently I received an email from an “Institute” claiming that they were researching the current state of the global TVC ...
17 ways advertisers can make their advertising production more transparent
In light of the recent ANA Production Transparency Report in the US, and the growing trend for the ‘Big 6’ ...
Top 10 ways to ensure transparency & accountability on all your TV productions – Infographic
The television production process is technically complex and often expensive, which is why it is important that the advertiser ensures ...
Top 10 misleading statements heard in TV advertising production – Infographic
While many advertisers believe the agency and their producer is there to represent the advertiser, often there are situations where ...
Top 10 ways to ensure the smooth running of your print production projects – Infographic
Are you getting maximum value for money from the print production process, or are you just getting what the suppliers, ...
Addressing the ‘alternative facts’ of advertising production
Living in a post truth world full of alternative facts and fake news may seem like a recent occurrence to ...
Why advertisers should never accept a ‘sound-alike’ music track for advertising
The international scandal from New Zealand concerning the court case between the publisher of Eminem’s song Lose Yourself and the ...
Top 10 ways to get greater value from music in your marketing – Infographic
Music is the soundtrack to our lives and therefore a powerful communication tool. But before you commit to that music ...
Corrupt and illegal advertising production practices in advertising agencies?
It was with great interest that I read an article in The Wall Street Journal (Dec 6 2016) detailing how ...
How to attend the shoot or edit without leaving the office
Advertising production supervision at a fraction of the cost you are paying now When you hear about technology and innovation ...
How using a facilitation company for that overseas TVC production is costing you money
A few years ago I noted that the strong Australian dollar at the time meant that shooting offshore was an attractive ...
There are great production deals, but here’s why you the advertiser are not seeing them
If you believe some of the headlines there is no one advertising on television and yet the 13 and a ...
Where do those props you paid for end up after the television shoot?
There is a couple I have known for many years that work in the production industry. She is a stylist ...
How do you get the right production value for your advertising?
Through our production consulting services, we have discovered when it comes to production values (the perceived quality of the production ...
Transforming Advertising Production for the 21st Century
This is the fourth post in the series of TrinityP3 Webinars. Good afternoon everyone. I'm going to have a chat ...
The Oscars, advertising and movie production budgets
Well the OSCARS are done for another year and controversy surrounding the nominated actor’s racial ratio is all “the-buzz”. Personally ...
Helen Mirren, Budweiser and commercial production budgets
If you haven’t seen the Budweiser ad with Helen Mirren that played at this year's Super Bowl you need to ...
Why it is time to bring your advertising production into the 21st Century
Like all business areas, advertising production has been impacted by digital technology and, more recently, artificial intelligence. These technologies have ...
How many producers do you need to make a television commercial?
When the credits roll on the latest Hollywood blockbuster you will notice there are a number of producer credits including ...
Why are you still paying production mark-ups to your agency?
When I first started my career in agency finance departments, adding a service fee markup to 3rd party production costs ...
Why are there no cost reductions in TVC production since going digital?
When did we stop using film? Not many of us really know as there has been no change to the ...
Why storyboards are the building blocks of production
I found this article by Michael Grills who has a company called Big City Story. Michael articulates the need for ...
Are advertisers paying for all the production bells and whistles?
I have recently noticed that many production companies are adding equipment and crew that are not required, and are thus ...
