Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Who Cares About Advertising?
Chris Walton is the Managing Director of Nunn Media, Australia's Leading Independent Media Agency, and earlier this year he attended the inaugural meeting of the Advertising Who Cares meeting in London, hosted by Brian Jacobs and Nick Manning. The ad industry is by common consent ...
Managing Marketing: How Marketers And Procurement Can Better Manager Agency Pitches
Tom Fogden, Editor at B&T, interviewed TrinityP3 founder and global CEO Darren Woolley about how marketers and procurement professionals can be more successful in managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and ...
Managing Marketing: The CEO’s Perspective On Marketing, Measurement, Modelling And Agencies
Blaine Callard is the CEO of Freedom Furniture Australia. Previously, he spent 24 years at Harvey Norman, an organisation that famously does not work with agencies wherever possible. In a wide-ranging and energetic discussion, Blaine and Ellie talk about perceptions of marketing from a CEO, ...
Managing Marketing: Innovation In Marketing Communications
Sharon Zeev Poole is the founder and Director at Agent99, Elzanne Strydom is the founder and CEO of Connected Culture and Dan Beaumont is the founder and Managing Director of GAME Creative Advisory. Marketers know that the risks brands take today often won’t see results ...
Managing Marketing: B2B Marketing And The Superpower Index Trends
Kiaran Geen, APAC President; Samantha Cunliffe, Managing Director ANZ; and Jake Hird, APAC VP of Strategy & Solutions at Dentsu B2B, share the insights and trends from this, the fourth global edition of the Superpower Index Research, which promises “a unique perspective on the B2B ...
Managing Marketing: Debunking The Myth And Misconceptions Of Agency Pitch Management
Kylie Ridler-Dutton, TrinityP3 senior global marketing consultant, has spent the past decade managing some of the most high-profile agency pitches in Australia and has built a reputation for being unflinching, fair and firm to both agencies and marketers alike. In that time, she has heard ...
Managing Marketing: The Challenges Of Innovating Within The Traditions Of A 150 Year Old Brand
A year can be a long time in marketing. Technology, data, media channels and more are driving relentless change. But imagine if you take on the responsibility of managing a much-loved brand that has existed for 150 years. What would be the challenges and issues ...
Managing Marketing: The Importance Of Reputation Management
Robyn Sefiani is the founder and president of ANZ of Sefiani, part of the Clarity Group Worldwide. She is one of the most seasoned pioneers in the world of Corporate PR, has been PR leader of the year, won PR agency of the year, and ...
Managing Marketing: Diversity, Ethics and Inclusion In Advertising
Kristy Camarillo is the GM of The Royals Sydney; Rebecca Den Braber is the GM of Hatched; and Renee Murray is Head of People and Culture at Half Dome. In this episode, Ellie Angell and the group discuss a wide range of DE&I topics, challenges, ...
Managing Marketing: Being On The Front Foot Of Data Breach Crisis Management
Rhys Ryan is CEO of Porter Novelli Australia and has worked extensively on cyber security and reputation management. He has spent 15 years with Porter Novelli in Sydney, Melbourne, and the US, as well as a six-year stint with Edelman in the US, too—in New ...
Managing Marketing: The Evolution Of AI
Praveen Narra has worked in the AI space well before it became cool. He has built a career in app development, web products, consultancy, and AI software and digital transformation solutions. He's one of the most seasoned pioneers in AI and the founder and CEO ...
Managing Marketing: Being A Trans Woman In An Advertising And Marketing World
Ellie Angell is a Senior Consultant at TrinityP3 and one of a handful of openly transwomen with a long career in media and advertising in Australia, Asia and originally the UK. Her unique perspective on the issues of transpeople working within the advertising and marketing ...
Managing Marketing: Designing Online Experiences For Gen One
Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and they discuss the insights and consequences of their Gen One research. One of Australia’s largest and growing demographic is one that has never ...
Managing Marketing: What It Takes To Build A Global Brand
Trena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is She is also an Amazon number 1 Best Selling Author, International Gold Stevie Award Winner (2022 & 2023), US Growth Specialist, Global Mentor, ...
Managing Marketing: Agency Integration Publicis Style
Once upon a time, there were advertising agencies that offered clients a full range of services, including media and creative. The two were considered, developed, recommended, and delivered together. Then, in the last millennium, media was split off, and media and creative were often handled ...
Managing Marketing: How Agencies Are Adapting To Broadening Marketing Needs
Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have ...
Managing Marketing: Answering The Question Will AI Be The Death Of SEO?
Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and ...
Managing Marketing: The Anatomy Of Marketing
Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with ...
Our Latest Podcast:
Managing Marketing: Who Cares About Advertising?
Chris Walton is the Managing Director of Nunn Media, Australia's Leading Independent Media Agency, and earlier this year he attended the inaugural meeting of the Advertising Who Cares meeting in London, hosted by Brian Jacobs and Nick Manning. The ad industry is by common consent not a great place to ...