Marketing procurement value goes beyond cost savings. It encompasses the strategic sourcing, supplier management, and contract negotiations that contribute to achieving marketing objectives effectively and efficiently. By aligning procurement practices with business goals, organizations can leverage their purchasing power, drive innovation, and foster long-term partnerships with suppliers.
Read on below for the knowledge to enhance your marketing procurement strategies, strengthen supplier relationships, and achieve greater value from your marketing investments.
You can find more information on our marketing procurement advisory practice here or explore more details and insights below.
Managing Marketing: The Transformation Of Marketing Procurement
David Little is a Marketing Procurement specialist with almost two decades of experience. With a Bachelor of Mechanical Engineering from ...
Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them
The concept of procurement and marketing teams working together in pitching or renegotiation of agency services carries, in my experience, ...
Does your marketing procurement live the core value of Project Spring?
“It’s time for a revolution in marketing procurement. A transformation from savings to value, which can rid the profession of ...
How long before the change in marketing procurement makes it to APAC?
It is refreshing, possibly exciting, to read about the changes happening in marketing procurement. These changes appear to have started ...
Can Zero Based Budgeting spiral marketing budgets to zero?
There are two main reactions when the conversation with marketing turns to the topic of Zero-Based Budgeting or ZBB. The ...
The shift to value, not cost in marketing
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Is marketing procurement an investment or an insurance policy?
Earlier this year I took a conference call from the procurement team of a potential client. They wanted to discuss ...
Why marketers and procurement experts should embrace more often
The procurement creep Why marketers and procurement experts should embrace more often – and why their agencies should encourage them ...
Grow up! Marketing procurement should not be put in a box
Everyone loves a quotable quote. And there’s something very entertaining about marketers and agencies deliberately courting controversy on the various ...
The ‘dog’s dinner’ approach to managing agency rosters
Is this a familiar picture? Would your CMO or Marketing Director recognise this situation? How do rosters get like this? ...
10 ways Marketing and Procurement can work together for better results
To many marketers, the appearance of a Marketing Procurement Category Manager in their working environment can be misunderstood, unwelcome or ...
10 sponsorship principles that Procurement must consider
This article covers the sponsorship of sports teams, tournaments, events and not TV sponsorships (adverts), charities (CSR related) or ‘ambassadors’ ...
Does procurement need rebranding or repositioning?
I was invited to facilitate three dialogues as part of the CIPSA CPO Agenda 100 Forum held at the Novotel, Brighton ...
3 most common mistakes made by procurement when engaging with marketing
The rise of procurement in the marketing category is well documented. But there are some recurring issues where this engagement ...
Success fee consulting vs paying consultants on percentage of savings
It is a common practice in procurement to reward procurement consultants by paying a percent of the savings they have ...