Now in its sixth year, the 2018 “Marketing Management Book of the Year” is more than 300 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer, marketing procurement, marketing technology and advertising agency grappling with the fast-paced environment of today’s marketing. This edition is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.
Covering a wide range of hot marketing topics from: media transparency, marketing and creative technology, data analytics and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.
All the contributors, from within TrinityP3’s consulting team and guest contributors are subject matter experts with at least 10 years hands on industry experience, giving practical insight into the complex world of marketing, media and advertising management.
But do not take our word for it, here is what the industry has to say:
Darren Woolley and the TrinityP3 team really do have their fingers on the pulse of global advertising, and what brands need to do to adapt and prosper in today’s hyper competitive markets. The tools, processes and recommendations in these articles provide guidance that every advertiser can benefit from.
Kevin Freedman, Chief Executive, Freedman International
Darren can always be relied upon to say it how it is, in an industry that rarely does. And he’s not afraid to question the common marketing rhetoric, if it’s not common sense. Like when everyone is obsessing about digital transformation, he turns digital posts into an analogue book.
Brent Smart, CMO, IAG
Darren Woolley was the last face I expected to see nightly in my bed – but the distinctive books with his face on the cover are a great find. The succinct posts are insightful, informative and inspiring. There’s a level of authenticity that makes the book refreshing to read. Essential reading for practically improving your marketing leadership. Finish it quickly to avoid alarming your partner further!
Ben Wilks, General Manager Marketing, Volkswagen Group Australia
When we are all so short on time but need to ensure we keep pace with the change that is going to be more than a series of latest buzz words, Darren is elegantly able to distil some of the core topics that real matter, answers some of the pressing questions – but importantly encourages us all to ask the next question.
Rita Harding, Executive Director, Marketing & Campaigns, Transport for NSW
