Are you getting maximum value for money from the print production process, or are you just getting what the suppliers, such as print companies, photographers and the agency want? Below are some useful tips to keep you on the straight and narrow.
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From the infographic:
- When briefing print advertising, not only specify the media type, but also extra usage requirement (i.e. posters, outdoor, digital etc.), the campaign duration, appearance frequency, and variations required as these impact on the concept and budget.
- Specify as many aspects of the production as possible; budget, quantity required, all usage and format requirements, and distribution to ensure the agency can make the best recommendation.
- Define all mandatories in the briefing, including logos, corporate colours, and style guidelines to reduce any time required to incorporate these later.
- Ask the agency to prepare a production schedule following the briefing to ensure any cost penalties are minimised due to time constraints.
- Ask the agency to prepare a detailed production estimate before approving a concept, to ensure the idea can be achieved within the allocated budget.
- If photography is required, have the agency check your existing digital assets for suitable material before committing to the cost of new photography.
- Hold a pre-production meeting for all photographic shoots, large or small, to ensure all aspects are approved before the first shot is taken.
- Proof read and check all facts at every step of the finished art process, as once you give approval the responsibility lies with you.
- Ensure you review a colour-accurate proof (either on screen or on suitable material) before approving the project to go to print.
- Contact TrinityP3.
