Agency Roster Management – Insights

With a growing number of marketing agencies specializing in different areas of expertise, it can be challenging for organizations to select the right agencies for their needs and ensure they are getting the best possible value from their roster of agencies. Here we provide a range of resources to help organizations gain a better understanding of their agency roster, identify opportunities for improvement, and develop a more effective agency roster strategy.

TrinityP3 also provides a range of roster management services to support organizations in optimizing their agency roster. These services include agency roster audits, agency roster reviews, and agency search and selection services, all designed to help organizations make informed decisions about their agency roster and maximize the value of their agency relationships.

You can find more information on agency roster alignment practice here or explore more details and insights below.

in-house-agancies (1)

The importance of positioning in-house agencies within your organisation

In-housing of agency services has become ubiquitous in the past decade, with their own industry associations, their own award shows ...
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Managing Marketing: Agency Integration Publicis Style

Managing Marketing: Agency Integration Publicis Style

Once upon a time, there were advertising agencies that offered clients a full range of services, including media and creative ...
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Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters

Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters

Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver ...
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Managing Marketing: What Makes A High Performing Integrated Agency Model

Managing Marketing: What Makes A High Performing Integrated Agency Model

Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ ...
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Managing Marketing: Trends In The Design Of Bespoke Agency Solutions

Managing Marketing: Trends In The Design Of Bespoke Agency Solutions

Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for ...
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Managing Marketing: The world of the brand experience agency

Managing Marketing: The world of the brand experience agency

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known ...
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Managing Marketing: The Ins And Outs Of In-House Agencies

Managing Marketing: The Ins And Outs Of In-House Agencies

David Sutherland is the Managing Director at the Micro Agency, part of the M&C Saatchi Group. He has built his ...
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Managing Marketing: When PR Takes The Lead In Marketing Communications

Managing Marketing: When PR Takes The Lead In Marketing Communications

Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. While some ...
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Managing Marketing: The Good And The Bad Of Integrated Agencies

Managing Marketing: The Good And The Bad Of Integrated Agencies

Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade, he has been working ...
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The Eternal Behaviours of the Average Work

The Eternal Behaviours of the Average Work

In-Housing, as a concept, is back. OK, it’s never really been away. But in 2021 it seems to be regaining ...
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The hidden cost of marketers’ lack of commitment

The hidden cost of marketers’ lack of commitment

Faced with so much uncertainty, due to the Covid-19 pandemic, marketers with more flexible agency relationships may be feeling fortunate ...
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Taking your marketing in-house? It is time to improve productivity

Taking your marketing in-house? It is time to improve productivity

Bringing agency services in-house is all the rage according to the ANA, reporting more than three quarters of their members ...
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In house agency

How to ensure your in-house agency is performing better than market

According to the ANA, the trend of establishing an in-house agency is well established, with almost 80% of their members ...
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How to fix agency or agency roster problems

How to fix agency or agency roster problems

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
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How to optimise your agency roster and increase your budget value

How to optimise your agency roster and increase your budget value

When it comes to agency rosters, it is easy to fall into the trap of thinking there are two options: ...
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manage agency roster

Is your team managing your agency roster? (Probably not)

As marketers, you are most likely managing a roster of agencies: brand, direct, digital, social, PR, media, technology and more ...
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Is there any difference between an Agency and a Marketing Supplier or Vendor?

Is there any difference between an Agency and a Marketing Supplier or Vendor?

A common question marketers ask us is, “How many agencies are ideal for a roster?” The short answer is “as ...
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What is the role of today’s advertising agency?

What is the role of today’s advertising agency?

Every so often, an attention-grabbing headline pops up in social media proclaiming the death of advertising and ipso facto – ...
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Practical advice for multiple agency roster management

Practical advice for multiple agency roster management

Marketers will often initiate a pitch or review because one of their agencies is under-performing. It appears all they can ...
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