While selecting the right agency may appear to be simple, there are a wide range of complex considerations that must be accounted for including interpersonal chemistry, capabilities, communication, collaboration and more. While you may believe there is a standard way to find the perfect agency, the truth is that belief could be your first problem.
Our agency selection approach is based on more than two decades of assisting hundreds of organizations of all sizes and across many industry categories to find that right agency. We work with our clients across every stage of the pitch journey, from pre-pitch rationale to selection and beyond. You can explore more of what we do here:
You can find more information on agency search and selection management here or explore more details and insights below. We have also published the pitch consultants’ definitive guide to agency selection which you can download and read at your leisure.

The perils of agency hourly pricing: Lessons from a man and his lawn mower

How to avoid waste in your agency fees

Why the Media Pitch trading exercise template needs to go

Overcoming Obstacles to Agency Value-Based Pricing Fees

Why Value Trumps Cost in Agency Remuneration Fees

100 considerations for marketers to avoid poor pitch performance

Why we practice radical candor in providing pitch feedback

When it comes to paying your agencies, you need to follow the money.

Agency Search: the chemistry process and ten key questions to ask

When is an agency pitch, not an agency pitch?

Why agency pitches should be a test drive and not a beauty parade

Brain-Rape in the Boardroom 2 – Agency Pitches and Creative IP

Brain-Rape in the Boardroom 1 – Agency Pitches and Creative IP

‘Is pitching broken?’ is the wrong question

Your next agency pitch will cost you financially, but not as much as you think.

What’s causing all the agency reviews?

Advertising ideas are a dime a dozen according to this advertiser

Have you thought through your Pitch approach and what’s needed to make a more informed decision?

The 5 biggest mistakes made by advertisers when pitching

Better to mess up a pitch yourself than pay someone to do it for you

Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

Three reasons you should never publicise the agencies participating in a pitch

How to survive first contact with the agency marketplace – the composite pitch

Why do Agency pitches take so long and does that produce a better outcome?

Top ten reasons agency pitches take too long

Pitching: The problem is not the game, it is the rules.

Is it time marketers rethink agency competitive conflicts of interest?

Top 10 tips for a successful agency pitch – Infographic

Do you remunerate or compensate your agency?
