Working with your media agency to deliver best possible value can be a minefield. The complexity of media and the work of media agencies have exponentially increased in recent years.
Setting up yourselves and your agency for success is critical. After all, the largest part of your overall marketing budget is likely to be spent on paid media activity. The good news is that achieving this success does not have to involve a lengthy, disruptive and costly pitch process.
The benefits of maintaining a high-caliber approach to agency operations include:
- A higher performing and higher quality agency team
- Higher motivation
- Stronger relationships
- Improved outputs
- Optimal commercial outcomes
Our Media Agency Operational Review utilizes senior consultants with extensive media agency experience, coupled with significant consultancy expertise. Using a diagnostic framework coupled with detailed documentary discovery and qualitative metrics, we build range of implementable recommendations that will improve the value gained from your media agency. Our assessment covers several areas:
- Transparency of operating structures and methods
- Quality of client team management and engagement with agency
- Quality of agency account leadership and management
- Methods employed across the digital media supply chain
- Quality of agency outputs – strategic, planning, media trading, financial
- Overall agency value
We’ll leave you with an insightful, detailed, and useable report and roadmap to greater success with your media agency.
Often, this approach can be a far less disruptive way of ensuring your agency is kept on track than the alternative of instigating a pitch process.
We can package an Agency Assessment to include Fee Benchmarking and Contractual Assessment, or other elements of commercial structure, if required .
Contact us about a Media Agency Operational Review or to discuss a tailored project in one or more of these areas.
TrinityP3’s approach works because it connects marketers and agencies in the most important way: through shared value and values. The team managing these connections understand the multiplier that is chemistry, and it’s this appreciation plus their experience that gives us the confidence to invest.
We wanted to thank you again Anton for the consultation sessions. Your insights and guidance were truly invaluable. They’ve inspired us all to think outside the box and approach our upcoming brand refresh with a renewed sense of purpose. Thanks to your expert input, we now feel confident that we’re on the right track to refine our positioning and keep true to our unique offering.
Darren’s advice to us when we started Pembleton was invaluable. Straight up, honest and insightful – his wisdom was just what we needed when it came to refining our pitch story. Always generous with his time and encouragement, Darren’s contribution to the industry, and making it as good as can be, is really something.
Darren was our go to for creds advice as his grasp on where the industry is at and what clients are interested in is second to none. We immediately actioned his no nonsense, constructive feedback, so far so good!
The TrinityP3 team’s insights were invaluable. They helped us refine our pitch, condense its structure, and chisel our storytelling to make it more impactful. Their extensive experience working with so many brands and agencies in this market for years puts their guidance in a league of its own.
We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.
What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.
Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.
Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
Related Reading
In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.
Case Study
Assessing Media Agency Contracts – Case Study
FAQs
Conduct a commercial review, which encompasses agency operations, process, structure, capabilities, outputs and commercial agreements. Optimising across these areas generates better outcomes and ultimately higher value from your agency relationships.
There are various steps you can take to mitigate against ad-fraud and brand exposure. These are areas we consider when we assess your current contracts, and the operation of the agency.
An optimally performing agency helps you stay ahead of the curve. Our service helps you build the optimal agency partnership. Additionally, read our blog, which is free and full of articles across a wide range of topics.
We request documentary evidence, we examine contracts, we ask the agencies to complete questionaires and we interview agency personnel in depth to gain understanding of how they buy media.
Via contractual protection, review and actioning. We can advise on what needs to be in your contract as part of a commercial or operational review.
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